You built your reputation intentionally. Your brand should reflect it as you grow.

As your organization expands, the brand that once felt clear and authentic can begin to drift creating inconsistencies that erode trust.

We help bring every part of your organization into alignment – leadership, strategy, messaging, visuals, culture, and client experience – so they all tell the same story.

Growth creates new challenges.

Many organizations don't realize their brand has drifted until they begin experiencing things like:

  • Leadership, employees, and marketing telling different stories

  • Employees unclear on what makes the organization different

  • Marketing that no longer reflects the quality of the work

  • Clients receiving inconsistent experiences

  • The brand no longer reflecting who the organization has become

These may look like marketing problems.

But they are really alignment problems.

Our Process

We’ve developed the CARE Framework™ to solve organizational alignment problems.

CLARIFY

Understand how your organization is currently showing up to others.

ALIGN

Create shared clarity around who you are and how you communicate.

REINFORCE

Bring your brand into everyday experiences, systems, and behaviors.

EVOLVE

Continue strengthening your brand as your organization grows.

Our Services

Alignment Gap Assessment

Best for organizations that want a clear picture of their Alignment Gap before deciding what to do next.

What’s Included:

  • Alignment Audit

  • Leadership Interviews

  • Alignment Gap Report

    • Alignment Gap Scorecard

    • Key Findings

    • Prioritized Recommendations

  • Leadership Debrief

Price $3,000

Brand Alignment Intensive

Best for organizations that are ready to close their Alignment Gap with a clear strategy and aligned leadership.

What's Included:

  • Alignment Gap Assessment

    • Alignment Audit

    • Leadership Interviews

    • Alignment Gap Report

    • Leadership Debrief

  • Leadership Alignment Workshop

    • Brand Positioning

    • Brand Voice

    • Messaging Framework

  • Implementation Roadmap

  • Team Training

Starting at $9,000

Brand Alignment Partnership

Best for organizations who have completed the Brand Alignment Intensive and want ongoing support. 

Customized path may include:

  • Monthly strategy sessions

  • Leadership coaching

  • Marketing review

  • Employee alignment

  • Brand decision support

Starting at $1,000g at $1,000

Schedule a call with us to discuss which service is right for you or if you’d like custom program for your organization.

Who It's For

Brand alignment is an ideal fit if:

✔ Your organization has grown beyond the founder and more people now represent your brand.

✔ You’re growing your team and need a shared understanding of who you are and what sets you apart.

✔ Your organization has evolved and you need greater clarity about who you are today and where you're going.

✔ You have a strong reputation and want your brand to keep pace with your growth.

✔ You rely on relationships and referrals and consistency matters at every touchpoint.

✔ You see trust as a competitive advantage and want every part of your organization reinforcing it.

Kind words from clients

  • “After five years of running my business, the scope and services had gone through several evolutions. I knew it was time for align who we are now with the types of clients we want to attract.

    Lisa provided excellent thought partnership in helping to determine how to build on the foundation of our name and then how to elevate the look, feel, messaging and overall vibe of our brand.

    Working with Lisa is a true pleasure. She always seems to find the perfect balance between collaboration, coaching, and strategic direction in order to help me make the best decisions for my business.”

    Mike Barugel, FYT

  • “Lisa has been a trusted partner to me for more than five years. She initially helped me rebrand my business, developing the strategy and brand foundation. As my businesses grew, she helped me with marketing and created two additional companion brands while ensuring everything remained cohesive.

    What I value most about working with Lisa is that she sees the bigger picture. She doesn’t just think about the logo or the marketing – she understands how all the pieces need to work together.

    Having someone who understands my businesses so deeply and can help me keep everything aligned, clear, and consistent as they have evolved has given me greater confidence and clearer differentiation in the marketplace.”

    Jennifer Szakaly, Caregiving Corner

  • “I love giving Lisa my money because of how much I receive in return for it.

    The biggest value I find in working with Lisa is that I have a sounding board to ensure everything I create (content, services, products, etc.) reflects my brand.

    As a person with many ideas, this is important as I can get carried away in areas that aren’t aligned with what I’m committed to big picture.

    Through working together, strategically and collaboratively, my brand continues to evolve in an authentic way. “

    Jenn Shull, The Bold Thing