Your reputation was built intentionally. Your brand should continue to reflect that as you grow.

As your organization expands, it's easy for the brand that once felt clear and authentic to become inconsistent, which erodes trust.

We help organizations align their brand so their leadership, strategy, messaging, visuals, culture, and client experience remain consistent – creating trust in every interaction.

Growth creates new challenges.

Many organizations don't realize their brand has drifted until they begin experiencing things like:

  • Inconsistent messaging

  • Employees describing the organization differently

  • Marketing that no longer reflects the quality of the work

  • Referral sources receiving mixed experiences

  • Leaders carrying all of the brand knowledge

  • Growth that feels disconnected from the original mission

None of these problems are really marketing problems.

They're alignment problems.

Our Process

The CARE Framework™

CLARIFY
Understand how your organization is currently showing up.

ALIGN
Create shared clarity around who you are and how you communicate.

REINFORCE
Bring your brand into everyday experiences, systems, and behaviors.

EVOLVE
Continue strengthening your brand as your organization grows.

Our Services

Brand Alignment Assessment

Best for organizations that want clarity and to understand the big picture before making changes.

Includes:

  • Brand audit

  • Interviews

  • Brand Health Report

  • Prioritized recommendations

  • Leadership debrief

Price $3,000

Brand Alignment Intensive

Best for organizations that have built a strong reputation and want their brand to keep pace with their growth.

Includes:

  • Brand Alignment Assessment

  • Leadership workshop

  • Brand positioning

  • Messaging framework

  • Brand voice

  • Core story

  • Brand priorities

  • Implementation roadmap

Price starting at $10,000

Brand Alignment Partnership

Best for organizations who have completed the Brand Alignment Intensive and want ongoing support. 

Customized path may include:

  • Monthly strategy sessions

  • Leadership coaching

  • Marketing review

  • Employee alignment

  • Brand decision support

Price starting at $1,000

Building trust. Creating lasting impact.

  • “Like many owners starting out, I had a friend with design experience help create my initial logo and branding. It sufficed for a time.

    However after five years of running my business, the scope and services had gone through several evolutions. I knew it was time for a brand upgrade that matched who we are now and the types of clients we want to attract.

    Lisa provided excellent thought partnership in helping to determine how to build on the foundation of our name and then how to elevate the look, feel, messaging and overall vibe of our brand.

    Working with Lisa is a true pleasure. She always seems to find the perfect balance between collaboration, coaching, and strategic direction in order to help me make the best decisions for my business.”

    Mike Barugel, FYT

  • “I am so thankful for Lisa's partnership in rolling out my new branding. I had been thinking about making a change for a while but didn't have the right partner until I met Lisa.

    With her coaching background and expertise, I had a branding partner that got me and my business. She challenged me to think with a fresh perspective but didn't push me to go against my values and the things that tied to what we wanted to stand with our branding. It was the perfect balance.

    We went from strategy, to deliverables (including a perfect new logo), to actioning (social media, web content, etc).

    Whether you have a direction you want to head towards, or have no idea, Lisa will be a great partner to accelerate your brand and help your business shine in the market.”

    Karen Weeks, Shine at Work

  • “I love giving Lisa my money because of how much I receive in return for it.

    The biggest value I find in working with Lisa is that I have a sounding board to ensure everything I create (content, services, products, etc.) reflects my brand.

    As a person with many ideas, this is important as I can get carried away in areas that aren’t aligned with what I’m committed to big picture.

    Through working together, strategically and collaboratively, my brand continues to evolve in an authentic way. “

    Jenn Shull, The Bold Thing